A US Army 5 star general gave the briefing at 0800 hours sharp. "Give me work, that will find me the nation's best with just enough balls to join Special Forces". A trip to Fort Bragg, the Pentagon and two weeks later yielded a simple experiential execution based an old form of marketing: brochures. We found locations, rented planes and placed brochures around the country to invite people to simply take one. However, the catch - you have to find a way to get it. Did it work? Well, that’s classified.